Starting to work with an Amazon agency can be exciting and overwhelming. We’ll cover the key steps and what typically happens at each stage. By the end, you’ll understand how agencies help sellers prepare for success on Amazon. The first step is usually a call or meeting with the agency. The agency will explain their services and how they can help you. If you decide to work together, the agency will need access to your Amazon seller account. They’ll guide you through granting them the correct permissions. This lets them manage your listings, ads, and other account features. Don’t worry – you’ll still have complete control of your account.
An inventory review and product review
Next, the agency will closely examine your products and inventory. They’ll want to know your best-selling items, profit margins, and stock levels. This information will help them plan the best strategy for your Amazon presence.
Analysis of competitors
A good agency will research your competitors on Amazon. This information helps create a plan to make your products stand out.
Conducting keyword research
Keywords are crucial for Amazon SEO. To learn more about Amazon SEO, for amazon SEO visit myamazonguy.com/seo-amazon-master-class-70-min-steven-pope-video. During onboarding, the agency will do thorough keyword research for your products. They’ll find the terms shoppers use to find items like yours.
Search engine optimization for listings
With keyword research, the agency will optimise your product listings. This means improving titles, bullet points, descriptions, and backend search terms. The goal is to make your listings more visible in Amazon search results.
Developing an advertising strategy
Many agencies offer Amazon advertising services. If this is part of your plan, they’ll create an advertising strategy during onboarding. This includes setting up campaign structures, choosing keywords, and setting budgets.
Developing a tariff strategy
The agency will review your pricing strategy on Amazon. They might suggest changes based on competitor analysis and your profit goals.
Performance tracking setup
To measure success, the agency will set up performance tracking. This usually involves creating custom reports in your Amazon account. They’ll also set up any external tools they use to monitor your sales, rankings, and other vital metrics. The agency should explain what data they’ll track and how often they report to you.
Timeline and expectations
Near the end of onboarding, the agency will outline a timeline for implementing its strategies. They should give you a clear idea of when to expect different actions and potential results.
The onboarding process with an Amazon agency sets the foundation for your success on the platform. Completing all these steps typically takes a few weeks. Remember, onboarding is just the beginning. As you work with the agency, they’ll continue to refine strategies based on results. Be patient and stay engaged in the process. Working with an Amazon agency can be a game-changer for many sellers. The onboarding process helps ensure everyone is on the same page. By understanding what to expect, you can make the most of this critical phase and set yourself up for long-term success on Amazon.